One of the best woodworking opportunities currently available is selling on the craft website Etsy. Many older woodworkers may be unfamiliar with this hip young upstart which is a competitor to sites such as eBay and Amazon.
Credit: Gary Denham
While Etsy may not be as well known as some of these larger online marketplaces it still does some serious business.
In the month of October 2013 alone there were $115.2 million in sales sold by businesses on the website. That was a rise of 40.7% since since October 2012 (http://www.etsy.com/blog/news/2013/etsy-statistics-october-2013-weather-report/).
Etsy restricts its businesses are those that produce handmade and craft goods. Therefore it is the perfect place to sell your handmade woodworking products.
Check out this success story of Little Saplings Toys to see how people are making the most of Etsy and building thriving wood products businesses.
You can find out more about how you can become a success selling the woodworking products on Etsy.
Tip #1 – Developing a brand
The importance of having a personal brand identity can’t be overstated. If you are a baby boomer older male you may find it a little bit off putting at first marketing on Etsy given the popularity of the site with the younger female demographic.
But actually this can be a major selling point if people want to purchase for someone who understands their craft. If you spent the last two decades woodworking when you want to include this information on your personal profile. Branding is about setting yourself apart from the competition so think about what makes you and your products unique.
Tip #2 – Have quality photos
The importance of this point cannot be overstated. If you want to sell well on Etsy then you need to have good quality photos and you need to have antioxidant. If a young mother is going to purchase a wooden toy for her child she wants to know exactly what it is, look like feeling like and whether it is going to be safe. This means taking very detailed photos from multiple angles. You want have at least five photos to each item that you’re selling on the website.
Tip #3 – Get your pricing right
When you sell on Etsy you need to know how to price your items properly.. This includes understanding how much time you are really putting into producing your wood products. Your labour is a cost and needs to be accounted for. This is particularly important when you’re creating handcrafted products like you will be selling on Etsy.
Tip # 5 – Consider guest posting
Guest posting is when you write an article and contribute it to someone else’s blogs. This is a great way to get exposure for your woodworking business for free. When you write your blog post you will include a link back to your Etsy store. You will tap into the audience of that person’s blog. In order to take advantage of this posting you need to understand your customer demographic.
Who is buying your product? Once you answer this question you can look for blogs which have a similar audience. Find the contact details of the blog owner and send them an email asking if you can contribute a post to this website. You are more likely to get a favourable response on websites that are already read accepting this post. The other advantage of this posting is what are called back links. Because you are linking from the guest post to your listing, in the eyes of search engines such as Google the importance of your store can become elevated.
Tip #6 – Answer questions, politely and promptly
As with most online marketplaces you need to make sure that your answering questions promptly and politely. This can be sometimes a little frustrating when it is the 20th time you have been asked the same question, but it is an important part of success on the site. Your customers are your most valuable asset and so you need to be sure that your nurturing them. You may want to include a list of FAQs on your listing to cut down on unnecessary questions.
Tip #7 – Thank your customers when they order
The moment that you receive an order in the mouth and email saying thank you and telling them when you plan to post the there would products. They will receive correspondence from Etsy but many people do not check these emails. A personal email from you can go a long way to increasing customer satisfaction.
Tip #8 – Create a comprehensive listing
You need to make sure that you would products feel listings are as comprehensive as possible. Think about how your customer is likely to use your wood product. Give advice about how it can be used. Make sure to include the dimensions including the size and inches and centimeters. Explain how it will be packaged and why it is going to arrive at their home safely. Also make sure to fill out the tags comprehensively as this can help to increase the chance that your products will be found.
Etsy is a great opportunity for the woodworkers to sell the cross. Make sure that you into making the most of this opportunity and growing your business using this thriving online marketplace.